SEO Audit Tool: Free Website SEO Analysis Tool & Audit Report
As a last resort, one strategy I personally have had success with is rebranding, changing the website domain, and relaunching the website. This is never the ideal scenario, but it is something all teams need to consider when other recovery attempts are failing. The issue stemmed from schema markup being automatically injected into pages but failing to match the on-page content.
Look for Crawlability Issues
SEO is a powerful tool that can define your online presence, organic traffic, and business trajectory. Whether you’re just getting started with SEO or looking to refine your existing strategy, having the proper support can make all the difference. At Cadence, we specialize in creating tailored SEO strategies that bring the best results.
Login to Google Analytics and go to Traffic Acquisition under Acquisition. Look at the “Organic Search” data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google.
Test if your website is mobile friendly
Head over to the Resources restricted from indexing section and review the list of pages currently restricted from indexing. You can also Enable expert options to access advanced crawler settings for List Mode. It is especially important to check the domain for penalties when you buy an already-used one. There is a risk of buying not only the domain but also its previous penalties by Google. To avoid this trap, consult our guides on how to choose expired domains, and how not to get trapped into the Google sandbox during a website launch. There are two predominant data sets that Lighthouse/PSI use to determine your site’s score; lab data and field data.
- The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site.
- Just watch for patterns that suggest manipulative link building or potential spam that could trigger a Google penalty.
- Think of backlinks as “votes of confidence” from other sites – they remain one of the strongest ranking factors.
You can drive more valuable leads by using long-tail keywords for your campaign. The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at WebFX, we have a suite of services enabling off-page analysis and comparison. WebFX will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online. Unlock instant access to more than 29 years SEO Anomaly of experience with WebFX. That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team.
Once the scan is complete, export the data into a CSV file for further sorting and prioritization. The first step is crawling your website with crawler software. This helps find technical SEO issues that otherwise wouldn’t be so visible.